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January 07, 2005

Genesis.

We live in windowless studio apartments. Or we share personal space with several smelly roommates. Sometimes our landlords won’t allow us to paint. Above all, most of us spend about half our paychecks on rent. It’s a bit of a travesty, but it’s a fact of city dwelling.

Urbanites are generally surrounded by fabulous design. We tend to dress ourselves with flawless style from head to toe, in any weather. Our favorite bars, restaurants, and shops have cutting-edge interiors. Some of us are lucky enough to work in great-looking offices, every streamlined desk and decorative fixture perfectly in place.

As a result, we know what we like.

We drool over the $7000 couch in the window of that store on Madison, but then we slink home and leaf through the Ikea catalog. We look around and see our crappy hand-me-downs, that old futon from college, the one cool chair we found on the curb/through Craigslist/on eBay, and a sinkful of dishes.

It so doesn’t make sense.

Your home should be a comfort. A haven. An escape. A refuge. And above all, it should meet your needs both practically and aesthetically. You want your apartment to correspond with your great taste, in spite of your small budget. You want it to hold everything you own in spite of having no closets. You want people to love visiting. You want it to provide comfort. You want it to make you happy. You want it to be easy.

Fantastic, customized, personalized design can be accessible to everyone, even those on a budget. And when you have space and wallet limitations, it is all about innovative, attractive problem-solving.

Everything in life should be both smart and beautiful, and this ideal is very attainable.

I created this site to meet the design needs of my friends, my clients, and my fellow city dwellers.

My name is Lara Murphy, and I do budget design and DIY consulting for homes all over the five boroughs, for people whose taste is beyond the reach of their wallets. On this page, you will soon see photos charting the progress of my space & my clients’ spaces, DIY project ideas, interior tips, low-budget finds in the tri-state area and on the internet, and advice on every kind of apartment-living quandary.

Welcome to Apartmentalist.

Posted by Lara at January 7, 2005 11:52 AM

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